---
title: Acoustic Lighting in Retail
description: Discover how Acoustic Lighting can enhance retail sales by creating the perfect soundscape while fulfilling your lighting needs.
image: https://blog.cooledgelighting.com/hubfs/retail%20lighting%20banner-1.png
---

# Acoustic Lighting in Retail

# Acoustic Lighting in Retail

# Store Acoustics Affect Sales (significantly): Acoustic Lighting is a Thing…and it Works!​

*“Most retail sound is inappropriate and accidental, even hostile, and it has a dramatic effect on sales” - Julian Treasure*

Julian Treasure is a sound and communications expert whose TED talks have been viewed over 100M times. He references studies showing that the right “soundscape” in a retail store can increase sales up to 38%.

[![Julian Treasure talk](https://media.licdn.com/dms/image/v2/D4E12AQFSpfC9GGzutA/article-inline_image-shrink_1000_1488/B4EZ.B1u9kKoAI-/0/1784589774918?e=1790812800&v=beta&t=KzDjUgHXknmkSicvJ6LQY6LSUy6xv2S0DMoJut2wXP0)](https://www.youtube.com/watch?si=Rm6TmRJ6K04_jatH&v=rRepnhXq33s&feature=youtu.be)

Conversely, **inappropriate soundscapes filled with unwanted noise can decrease sales by 28%.** Clearly, acoustic design can have a significant impact on the bottom line.

Acoustic Lighting has evolved from fuzzy, decorative light fixtures to large scale luminous ceilings and fixtures featuring “true acoustic performance” that can be used in place of passive acoustic panels. It is now possible to solve two design problems with a single solution that delivers immersive illumination and helps you ensure your soundscape is working for you and not against you.

AND… you get the acoustic benefits at virtually no extra cost. You have to illuminate your store, so instead of spending extra money on passive acoustic materials you can purchase Acoustic Lighting products that have noise reduction capability built in.

##### What's Important For You To Know

Unwanted sound (e.g. noise) can have a dramatic negative impact on sales. Acoustic Lighting products are available that fulfill all of the lighting needs we've discussed AND have the ability to reduce or replace the acoustic materials in your space. 

###### Tags:

[Blog](https://blog.cooledgelighting.com/tag/blog)

Post by [Admin](https://blog.cooledgelighting.com/author/admin)   
 Sep 17, 2026, 10:57:17 AM

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