Color Rendering is Critical, for Merchandise Displays

It is well known that ensuring apples look the right color of red or a green blouse matches the trending color of the season is an important consideration for lighting merchandise. And is there a retail application where this is more critical than in cosmetics where for many products you are literally selling colors?

Probably not.

There are many lighting products available that do a good job of rendering colors faithfully – in lighting terms they have high Color Rendering Index (CRI) values - on a scale of 0-100. The thing about those products is that almost all of them are spotlights or other “point sources” designed to highlight small areas. By definition, they are not immersive or diffuse.

What if you could get immersive, diffuse lighting that has similar color rendering capabilities to those products specifically designed for the purpose?

You can.

There are luminous ceiling products available from several manufacturers. Not all of them offer high color rendering and some of them can’t even tell you how much light you’re buying. Asking for these details will ensure you are making an informed decision that is critical to the display of your products.

All Cooledge products have a Color Rendering Index (CRI) >90 with superior R9 values. Whether your goal is to highlight the merchandise in your shop or ensure your customers look as good as they feel, Cooledge luminous ceiling products deliver.

What's Important For You To Know:

Color rendering (CRI) is critical to making sure your products are displayed in the best way possible and this attribute of the light should apply to all of the lighting in your stores. 

For more information on Color Rendering, click here!