While the basics of good lighting apply to almost any retail shop, there are some aspects that are critical to selling cosmetics and personal care products in a physical setting.
1. Immersive Experience Requires Immersive Illumination2. Diffuse Lighting Reduces Shiny Spots and Shadows
3. Color Rendering is Critical for Merchandise Displays
4. R-Values Matter to Make Customers Look Good
5. Acoustic Lighting Contributes to Calm
6. Sustainability is Something You Can Measure
Have a look at each of these aspects below:
1. Immersive Experience Requires Immersive Illumination
The biggest trend in retail design is the creation of “immersive experiences” to draw customers into bricks and mortar shops and provide them with an interaction they cannot get online.
The success of online brands moving into the omnichannel space or those with an established network of physical locations striving to maintain their positions will depend on making the “try before you buy” customer experience more engaging, more comfortable, and ultimately more memorable than staying at home and clicking their way through a barrage of products.
Here is something to think about:
Lighting (and sound) are a huge part of that experience. Immersive illumination encompasses so much more than providing enough light see the merchandise or avoid tripping over things.
Immersive illumination is a subjective experience that starts with recreating the feeling of being outdoors that people crave and combine
By incorporating the 6 most important aspects of lighting into your retail stores you are well on your way to making your customers and products look better. The next step is to talk to a company that can deliver on every point...
Cooledge has helped many of the world's most successful brands deliver a better customer experience in their retail stores. Our products are all about creating immersive illumination that encompass a range from complete luminous ceilings with supplemental lighting installed in your stores and integrated with your rollout plans to large area acoustic light fixtures, or lighting systems when you have illuminated features made with a variety of materials to enhance or define your brand.
We are passionate about good lighting and would love to talk to you about your plans and how we can help ensure you have the best possible illumination in your retail spaces.