Immersive Experience Requires Immersive Illumination
The biggest trend in retail design is the creation of “immersive experiences” to draw customers into bricks and mortar shops and provide them with an interaction they cannot get online.
The success of online brands moving into the omnichannel space or those with an established network of physical locations striving to maintain their positions will depend on making the “try before you buy” customer experience more engaging, more comfortable, and ultimately more memorable than staying at home and clicking their way through a barrage of products.
Here is something to think about:
"Immersive experiences don’t work in the dark"
Lighting (and sound) are a huge part of that experience. Immersive illumination encompasses so much more than providing enough light see the merchandise or avoid tripping over things.
Immersive illumination is a subjective experience that starts with recreating the feeling of being outdoors that people crave and combines all of the best qualities of light to affect the way customers feel physically and emotionally, the way they see your products and themselves, and their impression of the shopping experience and your brand.
For your customers, that means light that reduces glare, supports accurate color perception, and helps every finish, tone, and texture feel more natural, more comfortable, and worth experiencing in person.
Immersive illumination incorporates large luminous surfaces along with intentional forms of accent lighting to create an atmosphere that is unique to your brand but universal in its appeal.
What's Important For You To Know: Immersive Illumination combines large scale comfortable illumination with the best qualities of light to create a subjective experience that matches the overall goal of delivering an immersive experience for shoppers.
We are passionate about good lighting and would love to talk to you about your plans and how we can help ensure you have the best possible illumination in your retail spaces.